A friend sent me this link to an article in the Sydney Morning Herald yesterday - How to make money without trying - a new slant on success based upon an interview with John Kay on his new book Obliquity: Why our goals are achieved indirectly. I haven't read the book and this is the first I have heard of it but the points in the article rang true with me.
What I took away was this - have a passion for creating something, anything, making money isn't creation, it is a by product of being really good at whatever it is you do, whatever you spend your time creating. If your passionate about what you do the reward (money?) for being so good at it will find it's way to you. If you spend all of your time on the "reward" rather than your passion, forget it, the reward will slip away. Makes complete sense to me!