- 40% of respondents friend a brand on Facebook or MySpace
- 25% follow a brand on Twitter
- Why? Exclusive deals, current customer, or they are just interested or entertained
- 96% said that online experience influenced whether they bought or not
- And 56% of these connected consumers own a Smart Phone
- Overall they use readers, mobile apps, blog and create content
These are either the decision makers today are about to be in very short order. How are you reaching them?