Interesting discussions yesterday. The scourge of "busy" versus "important" and the plague of "that's the way we have always done it" have reared their ugly heads.
Outcome, not quantity is what matters.
Test everything daily, where suspect, change, re-engineer, rip it up. Nothing is sacrosanct.
The world is ripe with so many possibilities. It is a shame to waste precious time chasing your tail, doing something just because that is the way you have always done it and worst yet, feeling satisfied with what you do just because how busy your are.