Why Does Your Company Exist?
Most companies have a mission statement nobody remembers. Core Purpose is different. It earns its keep by filtering every decision the business makes. Here’s how the discovery process works and where to get the prompt.…
Purpose — Why Are You Doing This?
Most entrepreneurs zigzag because they never define what they want from their business. This article shows you how to write a clear, personal Purpose: what you want it to deliver to you, by when, and how you’ll measure it.…