How I Create Strategy

Strategy is doing the work to decide exactly what you want, who you’ll serve, how you’ll be distinctively better – then shipping one meaningful improvement every 90 days and not messing with it.…

Purpose — Why Are You Doing This?

Most entrepreneurs zigzag because they never define what they want from their business. This article shows you how to write a clear, personal Purpose: what you want it to deliver to you, by when, and how you’ll measure it.…