Where Are You Playing?
Most founders carry their market in their head, and every leader carries a different version. The Market Map puts one version on one page: every customer, channel, supplier, competitor, and acquirer, and where the power sits.…
Who Is Your Most Valuable Customer?
The most important strategic decision is not what to build. It is who to build it for. The Core Customer Analysis identifies the one customer type your company should be built around.…
Where Are You Going?
Most founders have a big vision and a to-do list. Nothing in between. The planning cascade connects your three-year destination to what your team needs to accomplish this week.…
How Your Company Makes Money
Most founders can explain how their company makes money but cannot draw it. The Key Function Flow Map, Functional Accountability Chart, and Functional Organization Chart turn that conversation into a scoreboard the whole team can read.…
How I Create Strategy
Strategy is doing the work to decide exactly what you want, who you’ll serve, how you’ll be distinctively better – then shipping one meaningful improvement every 90 days and not messing with it.…