Who Is Your Most Valuable Customer?
The most important strategic decision is not what to build. It is who to build it for. The Core Customer Analysis identifies the one customer type your company should be built around.…
Are You Getting What You Want?
Most owners make decisions for business reasons, not personal ones. The Owner's Outcome fixes that. Here is how to define yours, review it every 90 days, and use it to evaluate every decision the business makes.…
Thirty Years. One Company. One Exit. Here's What I Learned.
I spent 25 years building a company the hard way. Here's what I learned about systems, strategy, panic, and what it actually takes to build a business that runs without you.…
Purpose — Why Are You Doing This?
Most entrepreneurs zigzag because they never define what they want from their business. This article shows you how to write a clear, personal Purpose: what you want it to deliver to you, by when, and how you’ll measure it.…